keyword research
What is Keyword Research?
Before knowing how to do keyword research, we need to know what keywords are. Whatever we type in the web search bar to find out something is called a keyword.
With these keywords, we usually search for something in the Google search bar to find out something, to buy something or for a service.
For example, if we need to buy a mobile, then we search on Google, writing ‘Best Mobile 2024’ or ‘Best Phone in the Budget of 15 to 20 thousand’ etc.
Then we see many results from Google or see many search results. Now, what people type in Google will easily find the required result, keyword research is called researching.
For example, you want to write an article on ‘Best Phone 2024’. Then you first have to do keyword research for that article. In this case, you need to find keywords to write the article, which people search a lot on Google by typing in keywords.
And people should easily find your article on Google. To do this, you need to know how to do keyword research. See below, how to do keyword research.
Why is keyword research important?
You have worked hard to write a big and high-quality blog or article. But you wrote the article without doing proper keyword research. As a result, that article did not show up in Google search. And you were deprived of your desired visitors. As a result, all your hard work was wasted.
Therefore, keyword research is very important when writing a blog or article. In addition, you will be deprived of targeted customers or visitors due to lack of proper keyword research.
Watch this video to learn how to do keyword research correctly to earn money by writing articles.
Types of Keywords
Before knowing how to do keyword research, we need to know about the different types of keywords.
There are 3 types of keywords to write in a blog or article. They are-
- Focus keywords
- Long tail keywords
- Keyword intent
Focus keyword
The focus keyword of an article is the most important. A blog is basically written based on this keyword. Focus keywords are not very big. People search the most with this keyword.
The competition for focus keywords is very high. However, focus keywords have to be selected very carefully. Because focus keywords are difficult to rank. But this is what ranks the most on Google. This keyword is usually small in size.
Example: ‘How to earn money by learning digital marketing’, the focus keyword in this blog is: digital marketing.
Long tail keywords
A focus keyword or related keyword is written by adding some words before and after it. Long tail keywords are very rarely searched for. However, the competition for this keyword is very low. As a result, this keyword ranks easily.
If your focus keyword is – ‘Digital Marketing’. Then its long tail keyword will be – Digital Marketing for Ecommerce Website.
Keyword Intent
A user who searches Google by typing various keywords, gets keyword intent. According to keyword intent, keywords are of 4 types. They are
- Informational: The keyword through which any information is obtained. It is called informational keyword. For example: ‘Digital Marketing’.
- Navigational: The keyword through which the name of a website is directly searched is called navigational keyword. For example: Asprivate, Facebook etc.
- Transactional: The keyword through which the price of something is known is called transactional keyword. For example: ‘olevs wristwatch price’
- Commercial: The keywords through which a person wants to buy something, so he wants to know about the product, are called commercial keywords. For example: ‘Best Washing Machine 2025’
How to select keywords from the keyword list
Now, you have to analyze the keyword lists through Google Keyword planner, Free keyword generator by ahrefs tools, and select keywords.
Out of these, you have to select a focus or main keyword. And you have to select 5 long tail keywords and 4 related keywords. You have to select keywords whose search volume is fair, CPC is good, and competition is low.
Example: You want to write about how to earn money with mobile. Then its
focus keyword will be: earn money with mobile.
Long tail keywords are: earn money with mobile app, ways to earn money with mobile,
earn money with mobile 2024, earn money with mobile website, easy ways to earn money with mobile.
Related keywords are: earn money with mobile, earn money with mobile, earn money with mobile.
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